17³Ô¹Ï

Success story: Alumnus spreads green infrastructure gospel

April 20, 2016

Going green isn’t an Earth Day catchphrase for Nate Griswold — it’s a mission that the 2000 alumnus and boomerang entrepreneur is fervently spreading throughout northern Michigan.

Griswold is the founder and president of , a Traverse City company that designs, builds and grows living architecture, specializing in green roofs. Working at a Chicago firm following his graduation first from 17³Ô¹Ï and then Michigan State in 2004, Griswold’s early career paralleled the rise of green roof technology. Green roofs he consulted on now grace some of the nation’s premier buildings, including the  in New York City, the in Dallas, and the in San Francisco.

“I was able to go from zero to 100 miles per hour,” Griswold said of the eight years he spent working on 1,000 projects around the country.

But by 2013, Traverse City was beckoning him back, and the timing seemed right to start a business.

“I saw development happening here, and I was ready to come home,” said Griswold.

In Inhabitect’s three years, Griswold has overseen green roof installation at Cherry Capital Foods, Munson Medical Center’s Cowell Cancer Center and several mixed-use developments in and around downtown. But he’s not just about growing his own business. Griswold wants to change the local building industry so that the technology he says offers “triple bottom line benefits” — economic, environmental and social — becomes as common as shingles and two-by-fours.

“I’ve been trying to implement green infrastructure into the local codes and building ordinances,” he said. At the proposed Costco store near the airport, he envisions a green roof as a stormwater management tool. At the future addition to the Dennos, it could serve as an outdoor pavilion and sculpture garden, available for private events and maximizing the use of the museum’s footprint.

“I think there’s room for green infrastructure on every single project,” he said.

He’s also giving back to his alma mater. Last fall Griswold worked with 17³Ô¹Ï construction technology students including Madalyn Popp, right, to install a green roof on the shed built as a demonstration project at the Grand Traverse Conservation District. Students will build a second green roof shed at the Traverse City Community Gardens this fall. And he donated a green roof doghouse to the Sweet Earth Arts & Music silent auction held earlier this month.

“Without 17³Ô¹Ï, I wouldn’t be where I am, for sure,” said Griswold.